I am a content creator at heart. I have written hundreds of published articles in B-B and B-C magazines, and have written for blogs, corporate e-blasts, business communications, in-store copy, video, catalog headlines and copy and more. Topics range from fashion to web 3.0, parenting to hotel and restaurant reviews. From ideation to writing, editing, creative, and layout/publishing, I have experience across the board, and am always looking for new, exciting challenges.
Published in Neiman Marcus The Book, Bloomingdale's Catalog, IN New York, Earnshaw's, Ocean Magazine, MAR Magazine, Zink Magazine, Stitch, Fashiontribes.com, Babble, Animal Fair, The Affluent Page, Babesta Beat, Playtime New York, Where NY and more . . .
Microsoft & Google Suite; Adobe Photoshop, In Design, Illustrator; Magento, WordPress
At the end of the day, content should be moving the reader. Literally, figuratively or both. It should inspire them to take action, and that is often where I start. I love working with clients to flush out what they want from the writing: how they want the reader to feel, think or do. I am a versatile writer who has written in corporate settings (investor memos, due diligence, market reports) as well as consumer settings (gift guides, designer profiles, events and openings, service pieces).
I started my professional journey as a tax lawyer, then moved to France and worked for an NGO in business law. When I returned to the states I made a big pivot into writing--something that had been a 'side gig' turned into the main event, and I joined a B-C editorial team as managing editor. I held masthead positions of executive editor and editor in chief of several publications. I am also the owner/founder of an ecomm/retail company and served as a fellow at a VC firm. I'm particularly interested in ecomm, business, web3 and crypto/blockchain, fashion, pop culture and travel writing. Have a project? Contact me at jgcattaui@gmail.com & we'll chat!
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